Nicole Künzler: A brand identity that embodies the sweetness of life

Nicole Künzler is an exceptional life coach who is passionate about Tantra. Her work revolves around helping people to develop a deep, loving relationship with themselves and to enjoy the pleasures of life to the full. Her motto “You are sweet enough” sums up what she is all about: self-love, acceptance and celebrating your own uniqueness.

The desire for an authentic, visible business

When Nicole became aware of me in fall 2022, she already knew what she wanted: a business that authentically reflects her personality and values. As a life coach and spleen projector with a 5/1 profile, Nicole had a deep understanding of how she comes across to other people and what messages she wants to convey. What she lacked, however, was a visual and structural realization that would convey her essence clearly and powerfully to the outside world.

Nicole was looking for branding that expressed her fun-loving, playful and a little crazy side without losing her depth and seriousness. She wanted her brand to embody the balance between fun and substance – a challenge that excited us both from the start.

The creative process: branding that touches hearts

Our collaboration began with intensive discussions in which we delved deep into Nicole’s world. It was not just about shaping the surface, but about making her inner essence visible. We talked about her vision, her values and what makes her work so special for her clients. Nicole is someone who works with great empathy and clarity, and that’s exactly what her brand identity should reflect.

As a mental projector 5/1, I brought my sense of structure, aesthetics and energy to the process. Together, we developed a branding that captured all facets of Nicole’s personality. The choice of colors, fonts and imagery was deliberately designed to convey her message of self-love and joie de vivre. Nicole’s playful yet profound nature was expressed in a visual concept that conveys both lightness and depth.

A central element of this branding was the slogan “You are sweet enough”. It stands for the message that Nicole gives her clients: You are valuable and lovable just the way you are. This motto became the heart of her brand and runs through all aspects of her presence, from her website to her social media channels.

The result: a brand that shines

The result of our intensive collaboration is a brand identity that not only stands out, but is also deeply moving. Nicole’s website radiates exactly what she herself embodies: a mixture of joie de vivre, playfulness and authenticity. Every aspect we developed reflects her mission to accompany people on their journey to more self-love and joie de vivre.

Nicole herself aptly describes our collaboration: “Sophia was the perfect mentor for me at eye level. She asked the right questions, drew me out of my shell and encouraged me time and again to go my own way – at my own pace. With her clarity, her wordplay and her in-depth knowledge, she guided and supported me in turning my vision into reality. Working with her was more than just a website project, it was an in-depth process that is far from over. Thank you, dear Sophia, for your being and your wonderful power!”

Working with Nicole was an inspiring journey where together we created a brand that truly lives and breathes. This process was far more than just developing a visual identity – it was a journey of discovery that showed us both how powerful an authentic brand can be. Nicole’s new look radiates the sweetness of life that she also conveys in her work. Her brand is now a reflection of her deep conviction that each of us is valuable and lovable – just the way we are.